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The Precise Mess: the philosophy that embodies my creative process. I strive to create a delicate balance between precision and chaos to bring creative visions to life in my work.
The "precise" aspect of my work represents the importance of thoughtful planning, attention to detail, and careful execution.
However, the "mess" is equally vital to me, it symbolizes the energy that fuels my creativity. This can take many forms, from the rough sketches that initially spark an idea to the controlled chaos of a busy photoshoot or brainstorming session.
The Precise Mess is all about finding beauty in imperfection and embracing the unexpected. By embracing both precision and chaos in my work, I aim to create truly unique designs that stand out from the crowd and leave a lasting impact.
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THE PRECISE MESS | Lee Isaacs
Born in Florida, went to college in Georgia, and now calling the Pacific Northwest my home. Starting to collect way too many houseplants, always down for a new adventure, and usually overcaffeinated.
Cat: Moscow
Dog: Otter
Snake: Serrano
Lizard: Dot
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Savannah College of Art & Design | 2023
Bachelor’s of Fine Arts in Advertising and Branding with a concentration in Art Direction
Lake Sumter State College | 2020
Associate’s of Arts in General Studies
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Certifications
Adobe: Illustrator, InDesign, Photoshop
HTML, CSS
Work History
The Precise Mess:
Freelance Art Director
The Villages Entertainment:
Special Events Coordinator
American Eagle Outfitters:
Sales Leader, Social Media Coordinator
Experience
The Precise Mess:
Manage client accounts for startups, rebranding, personal projects, and more
Deliver advertising and branding products including print, out-of-home, digital, and social content
Coordinate experiential content to raise brand awareness and customer satisfaction
Conduct thorough market research using the Lextant model to find target market and strategize to ensure a successful brand or campaign
Collaborate closely with clients to understand brand identity and make necessary edits to deliverables